Spoiler Alert! You won’t sell me a new TV by making it clearer, bigger, sharper, flatter or TVer. From the comfort of my couch, my TV is plenty big (50 inches) and plenty sharp (It’s old I don’t remember). I think of my TV as an appliance that accomplishes a singular task, to turn itself into a window by which I can view any variety of entertainment. I know there are other things I could do with my TV but this is really all I use it for. What I’m getting at here is I don’t really care what my TV looks like, at least I thought I didn’t.
The Samsung Serif has got me rethinking this. Why shouldn’t our televisions be as much a personal statement as the other furniture and appliances in our lives? There are many things we buy primarily based on aesthetics and when the technology has reached the point where the differences are almost invisible aesthetics remain the lasting differentiator.
There’s also some smart marketing thinking here too. Samsung needs to sell more TVs. I’m sure I’m not alone in my apathy for my TV’s performance, but when you can convince me I need to buy a new TV every few years lest my living room look hopelessly dated, well dammit capitalism you’ve got me. I’ll be excited to see if other manufacturers follow suit and start paying attention to the too long overlooked form of their glossy black plastic rectangles. And if they don’t, Serif is a beautiful reminder that the status quo is there to be undermined.