Your website is the perfect place to get across what your brand is about. So why do so many brand’s forget to tell us who they are on the web?
Road Lyfe is the travelogue and professional alias of Adam Smith, one of my best friends and my favorite photographer. Earlier this year Adam made the life-changing decision to sell everything he could and pack up the rest, buy a eurovan, and travel the world documenting nature and the personalities he encounters on his journey.
After creating a simple one-pager for Kansas City icon The American, I’m proud to say that we’ve just entered the development stage of a new, robust site for this one of a kind KC restaurant.
Along with the site design came an opportunity to revisit The American’s branding. It’s an honor to work with one of KC’s most iconic restaurants and I can’t wait to show you all the final product when launch rolls around. In the meantime check out some of our preliminary sketches and explorations.