Burn the Mission Statement

“We must all efficiently
Operationalize our strategies
Invest in world-class technology
And leverage our core competencies
In order to holistically administrate
Exceptional synergy”—Weird Al Mission Statement

Remember your last job? I bet you do. Remember your coworkers? Your duties there? Do you remember what your ex-employer at large did or made? Yes? Well of course you do. Now, do you remember that company’s Mission Statement? I doubt it.

The reason is obvious—mission statements suck. They rarely say anything worth saying and almost never do what a mission should do: to give you a reason to show up in the morning.

Give them a Mission

Burn your mission statement; starting today you’re simply on a mission. You must feel compelled to complete your mission, not bored to death by the sound of it. You must feel like you and only you can make sure it happens—you must have a feeling of ownership. A great mission isn’t a string of buzzwords some higher-up vomited out one afternoon: it’s your company’s purpose. A mission gives an organization meaning. A bad mission statement on the other hand can make a company meaningless.

“Mission statements used to have a purpose. The purpose was to force management to make hard decisions about what the company stood for. A hard decision means giving up one thing to get another.”—Seth Godin

Mission Impossible

A good mission is aspirational, transformative. Frodo and Sam must carry the ring an impossible distance through impossible obstacles. It takes faith, and strength and determination to get there.

For Your Eyes Only

Most mission statements are so generic they could be easily swapped between companies and no one would even notice. Do you “provide exceptional customer service”? Well so does your competition. A good mission is not only aspirational but it’s singular. One of Nike’s axioms is ‘evolve immediately.’ It’s not just catchy—it defines Nike.

Wave A Banner

At BIKLOPS our mission is both simple and forever challenging: MAKE IT RAD.

Simple, not easy.