I came across this brilliant piece of advertising the other day and since then I’ve been unable to stop thinking about it. It’s perfect. It does everything it needs to do.
What are they selling? Cookies.
Will they be good? Take a look at that gigantic cookie and decide for yourself.
But how do I really know? It says right there, “best cookies in town.”
Hmmm, are you just saying that? Look at that kids face! He knows that cookie is perfection incarnate. Buy the damn cookie.
Taste appeal, succinct messaging, award winning visuals and a testimonial. If you have a better piece of advertising I’d love to see it.